Positioning health and wellbeing at the heart of the Sanitarium brand.
Sanitarium are a company with a history for plant-based nutrition and holistic health & wellbeing. I was involved in working with them across a range of sustainability and brand projects over the years.
Firstly we helped develop their sustainability strategy, taking into account all the great work they’re already doing, and giving them an eye on their medium to long term future too. Over a number of internal stakeholder workshops, we facilitated the development of the strategy, targets and initiatives. We helped them structure working groups, responsible for delivering sustainability targets across the business.
Next, Sanitarium wanted their corporate brand and website to reflect their position as one of Australia’s leading health & wellbeing organisations. This project positioned the Sanitarium corporate brand around Wholicious Living, and developed a new website strategy not just promote their products, but to engage Australians in improving their health & wellbeing.
This was taken to market initially through a series of Social Media videos.