This project helped SDN Children’s Services launch a new brand to make the most of the new NDIS.
With the introduction of the new National Disability Insurance Scheme (NDIS), parents can now choose the services they would like to use for their children with disabilities.
For SDN Children’s Services this meant now talking directly to their clients and referrers. Using digital and traditional media, this camaign helped them better define their offer, then increase awareness of SDN to create enquiries.
Based on the insight that everyone wants support that meets the unique challenges experienced by their child, we defined the brand message "Support as unique as your child."