While at Republic of Everyone I helped Australian Red Cross launch both a new brand position and their tax time appeal in one campaign.
Tax time is busy for charities, with every organisation in town looking for a bigger share of donor dollars.
To help Australian Red Cross stand out from the crowd, we created an eye-catching campaign based on the idea that we are all one community and that those of us who are better off should never accept that homelessness, loneliness and poverty are issues that cannot be solved.
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