Building on community and sustainability to drive brand marketing.
Initially, this project helped Teachers Mutual Bank to develop a sustainability strategy. ‘A Brighter Future’ was originally conceptualised for internal communications of their sustainability platform. TMB then wanted to leverage its message further and launch it to a consumer market to raise awareness of TMB.
Off the back of the strategy, a creative concept was developed that a passionate audience of educators could identify with. Then collateral including eDMs, posters, booklets, display ads and social media thought leadership pieces were developed.